Local SEO Strategy for Franchises: Top Tips
Franchise local SEO tactics are a vital aspect of a strong multi-location marketing strategy. If you’re looking for an affordable and effective way to attract more customers to your business, search engine optimization is your answer. However, multi-location businesses are faced with unique challenges when it comes to implementing effective strategies across different locations. Discover four local SEO strategies for franchises that can help overcome common challenges and gaps in your local franchise marketing strategy!
Create a Google Business Profile Listing for Every Location
One of the easiest ways to get more eyes on your business is to create a free Google Business Profile (GBP) listing for each location of your business. Not only is this a great way to increase visibility, but it also provides additional opportunities for users to engage with your brand in the form of reviews, calls, posts and more.
Once you’ve created your individual profiles, it’s important to optimize them for maximum visibility and engagement. Additionally, ongoing updates, such as creating posts and responding to reviews, are the key to getting the best results from your listings. Professional multi-location Google Business Profile management services can help ensure the ongoing growth and success of all of your Google Business Profile listings.
Optimize Your Website for Location-Based Keywords
To get users in different locations to find your local franchise, it’s important to optimize for location-based keywords. This can include incorporating location-specific keywords into headings, titles and body copy. Consider incorporating local keywords targeting both your primary and secondary service areas. For example, building out service-specific location pages for the different markets you service can help capture more users looking for the services you offer in their area.
Keyword research and content generation for these types of optimizations is most effective when done by a professional franchise SEO company. With extensive experience, industry knowledge and access to advanced SEO tools, agencies can save you time and effort while delivering better results.
Utilize Location-Specific Schema Markup
Schema markup, or structured data, is a type of code that search engines use to help better understand and serve your content to users. When search engines better understand your site, they can rank it more accurately, which can improve search engine rankings. Additionally, schema markup can result in more information being displayed for users, such as prices and reviews. A professional franchise SEO agency can implement schema markup across your website to leverage this valuable SEO tool.
Have a Local Link-Building Strategy
When you get more quality backlinks (other websites linking to yours) it can help show search engines that your website is established and trustworthy. Building up a strong backlink profile across your different locations can be tricky and time consuming. That’s why many franchise businesses rely on SEO agencies for local citation management, as they have access to scalable citation tools that simplify and streamline link building.
Local SEO Services for Franchises that Deliver
At Strategic America, we understand unique local SEO challenges for franchises and deliver effective solutions. With comprehensive multi-location SEO services, we make it easy for you to grow across all of your locations while maintaining brand consistency. Take the next step toward enhancing your franchise SEO strategy by scheduling a free initial consultation online today!
